TV to Go Way of Newspapers?

As a former history major, it is inconceivable to me how inept today’s media companies seem to be in learning the lessons of history – even very recent history. While no one has a crystal ball as to how the current sea change in the media business is going to eventually end up, there are a number of factors at play that are fairly predictable. We’ve already learned some lessons of what not to do from the newspaper industry’s paralysis in the face of changing technological opportunities and consumer behavior, yet the major TV companies seem to remain in denial about what is happening, as outlined in this recent column from Advertising Age.