Apple Mind Control

On the eve of Apple’s much-anticipated Tablet debut, this is a provocative article from Macworld speculating on the company’s subtle behavior manipulation strategy. It’ll be interesting to see how this plays out in coming years. Personally, I’m not opposed to losing the keyboard, but I think it’ll take some getting use to typing on the screen that you’re also viewing on when it’s something bigger than a handheld device. But, as the article notes, Apple has already successfully led us down the behavior modification path before (and anybody who has worked in retail in recent years, has already been doing this on the cash register interface).